On Nintendo and “Artificial Scarcity”

When the Nintendo Wii launched in 2006, you were lucky if you got one. The system was one of the fastest selling consoles, at the time, and ended up being the biggest success Nintendo has had with a home console. For years after release, the Wii was barely seen at stores.

Many a parent confronted this situation in 2006.

Flash forward to the present and we’re seeing a similar pattern. Amiibos are scarce and the “New” 3DS is basically a myth to most people. Along with that, Nintendo has produced a scant few copies of their “limited edition” releases that have enraged fans who were unable to be at a computer when they were announced.

While I love Nintendo, I honestly cannot defend these types of situations. The fact that small plastic figures are selling on eBay for close to $100 is just ludicrous. Nintendo is sitting on a literal gold mine (as shown by the sales numbers) and is, essentially, throwing away the chance for extra profit.

This seems to be a trend with the company. Certain items are available for a short time and then vanish. Four Swords for the DSi was given away in a free promotion and then left the DSi Shop (it did resurface for four days, but it happened three years later).

There are even special events that Nintendo runs for PokeMon that end up with impossible to catch creatures being absent from the digital worlds. Unless you were lucky enough to know to visit the Tokyo PokeMon center (or if you were even alive), you basically  missed out on Celebi and Arceus.

Nintendo of America seems to be the worst of the bunch. With both Mario Kart 8 and Hyrule Warriors, the only collector’s editions in the entire United States were at Nintendo World in New York City. While I was able to get the Mario Kart 8 bundle, I missed out completely on Hyrule Warriors.

Stupid Sigy; This doesn’t actually exist.

I got to New York City at 7 am. The store opens at 8 am. My friend and I waited for an entire hour in line, only to find out at precisely 8 that they had sold out around 4 am. Why this information wasn’t posted on Twitter or Facebook or even mentioned to people lining up is beyond me.

What else really stings is that Nintendo reportedly only made around 300-500 copies of the collector’s edition. I suppose if I really want it, I could shell out the $1,400 that the item typically runs on eBay, but now we’re talking stupidity.

Factor in another Wii U title, Smash Bros, and you’ll be surprised to know that the Gamecube controller adapter (which only works with Smash, mind you) is virtually impossible to find. You can get plenty of the newer Gamecube controllers, but good luck using them with anything Smash Bros 4 related.

This brings me to the current Majora’s Mask situation. With the re-release of the game on 3DS, Nintendo issued a collector’s edition (thankfully away from their one US based store) and a limited “New” 3DS. Do you think anyone who has a day job was able to get these?

I somehow got my hands on the console. In a fervor with me in the bathroom, I ended up rushing through my “business” and jumping on my computer in seconds. While I think it was insane what I did, the fact that Nintendo is playing these kinds of games with retailers is just beyond unreasonable.

This is the only Triforce I need!

Nintendo, listen to me: You have products that people want. Fans of your games and creations are willing to pay good money to get “special” editions and collectibles. Instead of allowing scalpers to make a killing, why not release a higher quantity that matches demand?

Better yet, why not announce what your future plans are? Instead of saying things are going well on the sales front, how about you give your consumers a concrete idea for finding these supposed rare items. Don’t give us an excuse based on trade limitations.

While I can’t get behind Nintendo’s artificial scarcity, I will at least say that each item is pretty special. Maybe it is because of how exceptionally rare these items are, but I cherish my “New” 3DS and am proud to say that I was able to get that stupid blue shell from Mario Kart 8. I just wish a few more people had the chance to do so.

You’ve got nothing on a double Link assault!